Bravo Zulu guys....well done. Promo is sharp and you are dialed in on the customer base you are looking for (me and my grown sons/their wife's). Growing that customer base is the key to success and one I thinking you are tracking towards.
If I might suggest and this is not a knock but something that will hold me back from staying stocked up in all of your products and that's price. I know its a hard balance to find and your tracking but not there. I'd suggest increasing the size/volumes of everything (except the grenade soap) and keep hammering away with discounts. That will have me ordering more and like I did this time, increasing my overall order size to calf-off portions for gifts etc.
The chic side of your customer base I'd lean into hard as well. My 30ish year old sons wife's liked what the boys got and wondered why there wasn't more selections on webpage for them!!...... I'll drop that in your laps now.
As far as the scents/oils themselves....top shelf....you guys are in the money. Website is easy to move around in, clean cut and high speed. Even coming back at me with this survey is sharp business. Overall I think you've hit pay dirt.....
Very best of luck and I'll be back.....hooah