As guys, we will take care of and polish our gear, our cars, and all of our other prized possessions, but we forget to polish and take care of our skin quite often. I honestly don’t know how you can beat a soap that is all natural, long lasting, GREAT smelling, veteran owned, no frills, and made in the United States for a great price….especially when it’s shaped like a MF grenade. I love this company, their story, their values and every product they sell. Kbar is a company that others should model themselves after. I’m a customer for life!