{"title":"Gear","description":null,"products":[{"product_id":"soap-dish-cedar-flag","title":"Cedar 'Merica Flag Soap Dish","description":"\u003cp\u003eEach of our wooden soap dishes is unique and custom-designed.  This 'Merica soap dish is made in the shape of the American flag with the K Bar logo.\u003c\/p\u003e\n\u003cp\u003eOur 'Merica Grenade Soap dish is made from pure Virginia aromatic cedar and custom CNC milled to our exacting specifications. \u003c\/p\u003e\n\u003cp\u003eImprove the long-lasting nature of your \u003ca href=\"https:\/\/kbarsoapco.com\/collections\/grenade-soap\"\u003eOriginal Grenade Soaps\u003c\/a\u003e by letting them rest and recharge on some 'Merica between uses. The cedar dish will allow the bar to dry more evenly until your next shower of freedom. \u003c\/p\u003e\n\u003cp\u003eBe sure to grab one of these all-American soap dishes. Add it to your order to get the most life out of your all-natural bar of soap. \u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":12673188855921,"sku":"1021","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/image_cb62564e-3b66-4f39-a384-ed25cf42a582.png?v=1693944591"},{"product_id":"k-bar-soap-co-vinyl-logo-sticker","title":"K Bar Soap Co Vinyl Logo Sticker","description":"\u003cp\u003eNow you can show your support wherever you go. These KBSC decals measure 4\" in diameter and are heavy-duty enough to put on your vehicle to show everyone that you proudly shower with freedom.  \u003c\/p\u003e\n\u003cp\u003eGrab one of these K Bar Soap Co logo vinyl stickers with DITCH THE BAR, GRAB A GRENADE, and show your love of \u003ca href=\"https:\/\/kbarsoapco.com\/collections\/grenade-soap\"\u003eGrenade Soaps\u003c\/a\u003e today!\u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":12673192591473,"sku":"1056","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/k-bar-soap-sticker.jpg?v=1615583824"},{"product_id":"kbsc-5-56-ammo-box-mens-gift","title":"KBSC 5.56 Ammo Box Men's Gift","description":"\u003cp\u003eJust like its \u003ca href=\"https:\/\/kbarsoapco.com\/products\/kbsc-logo-metal-50cal-ammo-can\"\u003ebigger brother\u003c\/a\u003e this ammo box can be packed with some of our showering or beard care products for the greatest gift bundle there is. \u003c\/p\u003e\n\u003cp\u003eIs your man one who has everything? Well, time to add this to his collection filled with \u003ca href=\"https:\/\/kbarsoapco.com\/collections\/grenade-soap\"\u003eSoap Grenades\u003c\/a\u003e and other \u003ca href=\"https:\/\/kbarsoapco.com\/collections\/gear\"\u003eK Bar Soap Co gear\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eAdd any other items to your cart along with this and we will be sure to pack it up really nice for you - ready for gift giving. \u003c\/p\u003e\n\u003cp\u003eThis can also be used as a hard-cased dopp kit for those who are Oscar Mike...that's \"on the move\" for you non-military types. \u003c\/p\u003e\n\u003cp\u003eAs a travel case or a home for your Soap Grenades, it fills all purposes. \u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":12673193017457,"sku":"","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/six-556-ammo-can.jpg?v=1615583890"},{"product_id":"kbsc-logo-metal-50cal-ammo-can","title":"KBSC Logo Metal .50cal Ammo Can","description":"\u003cp\u003eWhat man wouldn't want a .50cal Ammo Can? This one is branded with the K Bar Soap Co logo. \u003c\/p\u003e\n\u003cp\u003eOrder this ammo can as a stand-alone product, or add some of our all-natural \u003ca href=\"https:\/\/kbarsoapco.com\/collections\/grenade-soap\"\u003eGrenade Soap\u003c\/a\u003e or \u003ca href=\"https:\/\/kbarsoapco.com\/collections\/beard-care\"\u003ebeard goodness\u003c\/a\u003e to make the ultimate gift. We will even pack all of it up nicely in this bad-ass container.\u003c\/p\u003e\n\u003cp\u003ePerfect gift idea for Birthdays, Veterans Day, Christmas, Fathers Day, Military Graduation days, or any other time you feel like giving something unique to the man who may already have everything.\u003c\/p\u003e\n\u003cp\u003eWhen you don't know what to buy him, we have you covered with this ammo can. Get it now! \u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":12673193246833,"sku":"","price":29.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/50-cal-ammo-can.jpg?v=1615584133"},{"product_id":"gift-card","title":"K Bar Soap Co Gift Card","description":"\u003cp\u003eLooking for the perfect gift? Or need something to give the person who has absolutely everything?\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGive a K Bar Soap Co gift card that can be redeemed for any of our all-natural grenade soaps, beard products, or gift combos. \u003c\/p\u003e\n\u003cp\u003eGreat gift for any holiday as well as military graduations or care packages. \u003c\/p\u003e\n\u003cp\u003eGift cards are delivered by email and contain instructions to redeem at checkout. Our gift cards have no additional processing fees.\u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"$10.00","offer_id":12836902371441,"sku":"","price":10.0,"currency_code":"USD","in_stock":true},{"title":"$25.00","offer_id":12836902404209,"sku":"","price":25.0,"currency_code":"USD","in_stock":true},{"title":"$50.00","offer_id":12836902436977,"sku":"","price":50.0,"currency_code":"USD","in_stock":true},{"title":"$100.00","offer_id":12836902469745,"sku":"","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/k-bar-gift-card.jpg?v=1615583651"},{"product_id":"kbsc-blanket-party-starter-kit","title":"Blanket Party Soap \u0026 Sock Gift Pack","description":"\u003cp\u003e\u003cspan\u003eOur Blanket Party Pack was m\u003c\/span\u003eade for those who still have some business to handle after lights out. Yeah, you know what we mean.\u003c\/p\u003e\n\u003cp\u003eOr you can go in a different direction and simply shower with our \u003ca href=\"https:\/\/kbarsoapco.com\/collections\/grenade-soap\"\u003eOriginal Grenade Soap\u003c\/a\u003e and wear some bad-ass socks. Actually, the socks are for after the shower, unless you're into that sort of thing. We don't judge.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe teamed up with SOLEDIER SOCKS to bring you some premium, made in ‘Merica socks to pair with our premium, made in ‘Merica, all-natural Grenade Soap. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003eIt's the best of both products for your body and \"sole\" all combined in one sweet package.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe believe in the mission to give back to the motivators that serve in their Sole to Sole program, so this partnership was centered around the ability to give back and team up to make a difference. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor every Blanket Party Pack purchased, we will donate a pair of socks and a bar of Grenade Soap to Operation Turbo “Boxes of Home” to be distributed in their care packages.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis pack comes with one (1) pair of premium SOLEDIER SOCKS and one (1) 7.62oz K Bar Soap Grenade of your choice.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003eSock Specifics:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eCompressed cushioning for all-day comfort\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eReinforced Heel \u0026amp; Toe\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eCompression arch\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eReinforced smooth comfort toe seam\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eMoisture-wicking\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eBreathable mesh panels\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eComfort cuff\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eRed, White and Blue stripes to show our socks are proudly made here in the U.S.A.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eFor every pair purchased, a pair is donated to active military through SOLE TO SOLE\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eComposition:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCotton\/Polyester\/Nylon\/Spandex\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003eShoe Size:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eLarge:  Men’s – 8-11.5\/Women’s – 9-12\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/solediersocks.com\/pages\/our-story\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSOLEDIER SOCK Story\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.operationturbo.org\/what-we-do.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eOperation Turbo Boxes of Home Story\u003c\/a\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Black and White Socks","offer_id":15481326010481,"sku":"1058","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Red White and Blue Socks","offer_id":31491541696625,"sku":"1059","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/blanket-party-grenade-soap-socks.jpg?v=1615402775"},{"product_id":"kbsc-dopp-bag","title":"Ditty Bag (Hygiene Travel Bag)","description":"\u003cp class=\"p1\"\u003eDitty bag, dopp bag, toiletries bag - hey, we'll call it whatever strikes your fancy. It's to store your bathroom stuff and have a bag you can take on the go. Simple enough?\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis G.I. Style bag features 3 zippered compartments with an adjustable shoulder strap. The ditty bag is constructed with durable polyester and custom embroidered with the K Bar Soap Co logo. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe dopp bag is the perfect accessory to carry your \u003ca href=\"https:\/\/kbarsoapco.com\/collections\/grenade-soap\"\u003eSoap Grenades\u003c\/a\u003e, \u003ca href=\"https:\/\/kbarsoapco.com\/collections\/beard-oil\"\u003eBeard Oil,\u003c\/a\u003e\u003ca href=\"https:\/\/kbarsoapco.com\/collections\/beard-care\"\u003e \u003c\/a\u003e\u003ca href=\"https:\/\/kbarsoapco.com\/collections\/combs\/products\/wood-beard-comb\"\u003eand Beard Comb\u003c\/a\u003e along with any other hygiene supplies you may need.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFolds into a compact bag and easily fits in your ruck, backpack, or suitcase.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIncludes toiletry bag only, no other products are included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e Dimensions:\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e10'' X 8'' X 41'' (expanded) shown in pictures. \u003c\/span\u003e\u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":31797828878449,"sku":"1061","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/k-bar-ditty-bag-shower.jpg?v=1615577614"},{"product_id":"k-bar-motto-patch","title":"Ditch the Bar Grab a Grenade Logo Patch","description":"\u003cp\u003eLet everyone know you enjoy your showers of freedom with this K Bar Soap Co patch.\u003c\/p\u003e\n\u003cp\u003eThis 3” PVC Custom KBSC Ditch the Bar, Grab a Grenade has a Velcro back and can go on any of your gear. Snag one today to throw on your gear to let folks know you Shower with Freedom. 🇺🇸\u003c\/p\u003e\n\u003cp\u003eMade in the USA!\u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":31828997537905,"sku":"","price":9.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/k-bar-soap-logo-patch.jpg?v=1615577409"},{"product_id":"mk2-fragmentation-grenade-soap-pouch","title":"MK2 Fragmentation Grenade Soap Pouch","description":"\u003cp\u003eThe MK2 Fragmentation Grenade Soap Pouch, Multipurpose Scrubber will hold our Grenade of showering Freedom, and act as a lather multiplier. This thing scrubs off anything you can throw at it! We’ve been looking for an effective way to get the most use out of a bar of soap, even the little slivers of used bars that get hard to hold...this soap sack is the solution. Cram anything in it that you want to create suds, hang it to dry between uses, and you’ll get the most possible Freedom showers for your buck. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":40638219190454,"sku":"1057","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/image_bae4be95-2d61-4d01-86bf-a5bbb91a0fdd.jpg?v=1693944338"},{"product_id":"kbsc-tactical-m-o-l-l-e-ready-koozie","title":"KBSC Tactical M.O.L.L.E Ready Koozie","description":"\u003cp\u003eWhen you operate, but like to keep a cold boy at the ready.  Attach this to your kit (M.O.L.L.E ready), or just drink your favorite beverage from it like a real fkn man would. \u003c\/p\u003e\n\u003cp\u003eSlap an offensive or moto patch on the front of it and let folks know you came to the party to chew bubble gum and drink beer, and you're fresh out of Wrigleys.  \u003c\/p\u003e\n\u003cp\u003e*****Patches sold separately.  Choose either Black or Coyote.  \u003c\/p\u003e\n\u003cp\u003eMade by ROTHCO.\u003c\/p\u003e\n\u003cp\u003eEach Koozie is constructed with 600D Polyester, .25\" of foam insulation, and has a 3.75\" x 3\" loop field.  \u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Black","offer_id":42462642864361,"sku":"","price":12.0,"currency_code":"USD","in_stock":true},{"title":"Coyote","offer_id":42462642897129,"sku":"","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/files\/Koozie.jpg?v=1687187331"},{"product_id":"perry-the-spicy-pineapple-decal","title":"Boomer Decal","description":"\u003cp\u003eRugged vinyl decal of our little Boomer  \u003c\/p\u003e\n\u003cp\u003eAdd our vinyl mascot to any of your gear and let 'em all know you support showering with freedom! MERICA!\u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":42854774046953,"sku":"","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/image_cf3fa434-e9be-4e5e-9b41-a7c288ef86fc.png?v=1654101125"},{"product_id":"kbsc-leather-logo-snapback","title":"KBSC Leather Logo SnapBack","description":"\u003cp\u003eThree color Snapbacks to choose from. Multicam, Black, or Woodland. Each have that new new pineapple logo custom leather patch on them. One size fits most. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Black","offer_id":43254550757609,"sku":"1070","price":28.99,"currency_code":"USD","in_stock":false},{"title":"Multicam","offer_id":43254550790377,"sku":"1071","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Woodland Camo","offer_id":43254550823145,"sku":"1072","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/image_0d3e4eb5-5d12-4a7c-936b-318e4913e80e.png?v=1768504447"},{"product_id":"pineapple-leather-112-hat","title":"Pineapple Leather Patch 112 Hat","description":"\u003cp\u003eRichardson 112 style hat in the hard to find Loden\/Black variant with our latest logo design in a leather patch attached.  Our best one yet!  \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdjustable, one size fits most. \u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":43750914293993,"sku":"","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/image_945ba0b0-0ea7-4c4c-8a17-100237e993b7.heic?v=1768504518"},{"product_id":"kbsc-pineapple-logo-pvc-moto-patch","title":"KBSC Pineapple Logo PVC Moto Patch","description":"\u003cp\u003eLet everyone know you enjoy your showers with Freedom with this K Bar Soap Co patch.\u003c\/p\u003e\n\u003cp\u003eThis 3” PVC Custom KBSC Pineapple Logo Moto Patch has a Velcro back and can go on any of your gear. Snag one today to throw on your gear to let folks know you Shower with Freedom. \u003c\/p\u003e\n\u003cp\u003eMade in the USA!\u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":44273663639785,"sku":"","price":9.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/thumbnail_PhotoRoom_20230120_090939.png?v=1674224075"},{"product_id":"black-on-black-kbsc-hat","title":"Black on Black KBSC Cover","description":"\u003cp\u003eWant to show your pride in showering with freedom in a more understated way? Check out this black on black logo hat. \u003c\/p\u003e\n\u003cp\u003eLet everyone know you stand behind the motto of DITCH THE BAR, GRAB A GRENADE. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdjustable, one size fits most style. \u003c\/p\u003e","brand":"kbarsoapco","offers":[{"title":"Default Title","offer_id":44318564614377,"sku":"","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/4810\/5329\/products\/image_75657c54-0f20-4098-83d9-646d432c5b02.png?v=1693943342"},{"product_id":"boomer-beanie","title":"Boomer Beanie","description":"\u003cp\u003e\u003cspan\u003eBoomer Beanie – Keep Your Warhead Warm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen the temperature drops, Boomer’s got your six. This ain’t some hipster beanie made for sipping oat milk—this is headgear for the hard chargers who split wood, stack bodies (in Call of Duty… mostly), and don’t let a little frost stop the mission.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStitched with grit and wrapped in attitude, the Boomer Beanie features our grenade mascot front and center—because your dome deserves tactical warmth with a side of “don’t mess with me.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Soft, warm, and tougher than your ex’s new man\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• One-size-fits-most skulls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Embroidered with Boomer, the baddest bar of soap in the game\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Perfect for range days, post-gym burritos, or freezing your ass off in the tree stand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear it loud. 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